About Contra

Capability-building for retail investors

Contra names and tracks 336 falsifiable patterns that drive retail investor returns — bearish, bullish, and structural. Each pattern has an explicit trigger, a horizon, and a magnitude-weighted score. Nothing is a black box.

The framework is grounded in behavioral finance research (Pagel, Kahneman-Tversky, Shleifer-Vishny) and operational pattern recognition from 20+ years of C-suite work in CPG, Retail, and Technology.